What can you do as a Consumer to Clean up Cotton?

In our last blog we talked about the Cotton industry, Its history and why is it perhaps ‘The Dirtiest Crop In the World’. Here are some ideas on how we can help and Info on our top brands.


Consumers should:

  • Buy organic cotton products. Look for GOTS, Soil Association, and/or “OE” symbols on clothing labels when shopping.
  • Ask clothing companies and retailers which pesticides were used in the production of cotton and cotton products they sell. Highlight their concern about the impact of cotton pesticides on the health of cotton producing communities and their environment and ask retailers to stock organic cotton products as a sustainable alternative.


Retailers should:

  • Ensure that organic cotton products are available to consumers;
  • Actively support the expansion of organic cotton production in the developing world and educate consumers as to the benefits of organic cotton.

AIRR Clothing’s top Ethical and Sustainable Brands.


 KOMODO logoKomodo Fashion– Ethically traded, natural and organic fibre fashion. Komodo has been a pioneer brand, promoting the use and development of Organic Cotton, Hemp, Bamboo, Tencel and other natural fibres since the early 90s. Equally important was the welfare of the suppliers and people who work in the small factory units that make our clothes. Komodo says “There needs to be loyalty and respect to make a good deal for all and we still visit our factories for at least 2 months+ each year to ensure that any problems are solved together”.


people.tree.logoPeople Tree– Developed the first integrated supply chain for organic cotton from farm to final product and were the first organisation anywhere to achieve GOTS (Global Organic Textile Standard) certification on a supply chain entirely in the developing world.

People Tree works hard to ensure that they pioneer sustainable methods of production to minimise environmental impact. Not only is the majority of their cotton certified organic and Fairtrade, all of their clothes are dyed using safe and azo-free dyes. They source as many products as they can locally, choosing natural and recycled products over synthetic and non-biodegradable materials. Ships as many of their products as they can by sea, instead of air, and weave fabric by hand, reducing our impact on global warming.


logo1EKO– Chemical Free. Only natural fertilisers and pesticides are used, keeping ground waters and rivers free of chemicals.

GM free, encouraging biodiversity and conservation in farming.

Organic cotton, GOTS (Global Organic Textile Standard). Certified OE 100 Standard which certifies products made with 100% organic fibre that has been tracked through the production chain and segregated to prevent commingling with other fibres.


MAISONSCOTCH_SHADOWMaison Scotch- Suppliers must ensure that products (fabrics, clothing articles, trimmings, packaging, hangers ect) do not contain hazardous materials (incl. AZO-dyestuffs, PCP’s, Cadmium, Chrome, Copper, Formaldehyde, Lead, and Nickel) in higher concentrations than permitted and/or as described in the production manual Scotch & Soda provides on a regular basis. Suppliers must also ensure to follow the REACH regulation.

Procedures and Standards for waste management, handling and disposure of chemicals and other dangerous materials, emissions and effluent treatment, must meet or exceed minimum legal requirements.


logo-braintreeBraintree– Coming Soon, In Store and Online.

Organic Cotton and Hemp. Farmers use Crop Rotation methods to improve soil structure and restrict the build up of pests and weeds. Often Cowpea, “Lab Lab” or other edible bean producing plants are sewn in-between cotton. So even when the crops are rotated, a sellable end product is grown so farmers earn a steady income.

Certified by the Global Organic Textile Standard (GOTS).



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