Trousers are a tricky, tricky thing. Despite the massive range of trousers, jeans, slacks and pants available to us in the UK and online, most women find it very difficult to buy trousers that fit well and feel comfortable. They are usually too low waisted, to high, to long or short, not stretchy enough, difficult to wash, gappy at the back, etc, etc.
When you add any kind of ethical requirements to all the other criteria your looking for in a pair of jeans or trousers, that usually results in just giving up the search and buying something your not happy with because its impossible to tick all the boxes.
At AIRR we see women trying to tick all these boxes all the time, and we try really hard to provide everything we would want in a pair of jeans or trousers too, but the task does seem nearly impossible, until recently!
We think we have got it! Its the closest we have ever come to trousers that:
- Fit comfortably
- Are true to the size it says on the label
- Come the right length at the waist
- Are the right leg shape
- Have the right amount of stretch
- Have ethical credentials
These trousers are from our new brand Maison Scotch. Maison Scotch is not 100% fair trade certified, so that our inevitable 8 or 9 out of 10, but they do have really good socially responsible policy, which is very important to us. They work hard to reduce waste and look after their factory’s and workers. Check out our Brand Profile on Maison Scotch here to read more of their ethical credentials.
The other factor involved is the price. They are a premium quality jean meaning they will last longer than the average high street jean, which is shown in the price of them being slightly more expensive, but in our mind, still reasonable for the quality. This is also often the case when you pay everyone along the chain a fair price and we think these trousers, meeting ALL of the criteria they do, are worth it.
No more walking a long feeling that your trousers are falling down, or thinking that you don’t look good in something or, that is unflattering. These trousers are made to compliment and fit real women and they look hot. As with the “buy less choose well” moto these trousers are doing the job of at least two, not quite up to scratch versions, in our opinion.
We do the work so you don’t have too, researching, trying, seeing how the products work for our customers, talking to our customers and getting feedback all the time. Based on our research so far these trousers are the best we have found, so pop in, see and try for yourself – before they are available on our website soon.