This weekend AIRR staff member Livvy went to see Bjork at castle field Arena Manchester
Bjork is a massive fashion inspiration and leading light. As well as making original contributions to creative fashion she seems always to have a foot in nature and her home and back ground, Iceland. Iceland seems to me to be able to be seen in what she wears as well as her music. Such a fascinating place geologically, and recently, politically too. Iceland seems very aware of environmental concerns, so ethically sourced clothing which is sustainably made is not such a different thing, it is incorporated into everyday wear more (similar to Germany and the Netherlands where a lot of our brands come from). Check out some Icelandic street style here:
One of the most exciting new brands we have coming very soon is Maison Scotch, a company based in Amsterdam. Scotch & Soda want people to love their clothes and their products, which are rich in detail, high quality, affordable and take inspiration from around the world. Tribal, & culturally different styles find there way into the detail of their clothing so its both bohemian and stylish. We literally can not wait for it to arrive! Taking inspiration from travel and world styles goes a bit further though, in paying attention to influences from different corners of the world, they also take responsibility for their manufacturing and where it comes from.
“Scotch & Soda has been around since the ‘80s, but the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001, when three new owners joined forces….At Scotch & Soda we design our garments with great love and eye for detail. That same love and attention can also be found in the way we produce our clothing. One of our top priorities is to run the business with great sensitivity to the world around us. We take on the challenge of making fashion more sustainable and improving working conditions in the fashion industry. We strive to offer fair, social, healthy and safe conditions for workers in our supply chain. Therefore we have developed a CSR policy with a clear focus on the working conditions in our Cut-Make-Trim (CMT) factories, where our garments are manufactured. This is the most labour-intensive part of our supply chain.
See also http://www.bsci-intl.org. The BSCI is a business driven initiative for companies committed to improveworking conditions in the global supply chain. It unites more than 1000 companies worldwide around one common Code of Conduct and supports them with a step-by-step development oriented system.”
Not long to wait until their arrival, but in the mean time here are the best of our Bjork inspired ethical fashion sale picks- the key here is mixing it up- dare to pair things that are not obvious – a big print or pattern with a bright colour, or 2 patterns that compliment each other. A few classic pieces will even things out, as well as keeping it simple.