The thing most people say when they talk about ethical clothing or Fair trade fashion is that they can’t afford it. We admit at AIRR that theres no smoke without fire. This has previously been the case in a lot of instances, the classic being a plain white t-shirt that costs over £60 but, at AIRR we are trying (like a lot of the slow and ethical fashion industry) to break this preconception. It just doesn’t have to be like that anymore.
There are now so many brands providing organic and ethically sourced clothing and giving much more choice across the board. At AIRR we do feature some of these more high end premium brands, but mostly we try and keep costs down for our customers, we know that we all struggle just before pay day. In our sale section we have a lot of bargains but we also have some great pieces this season to add some wow factor below the £60 mark.
EKO is a great source of basics that last longer due to their quality of manufacture and of the Cotton and fabrics used. This is the other important point in the affording it question. Something may well be cheap but how long is it going to last? High street brands sometimes shrink or twist after just one wash. How versatile is your clothing to? With a brand like EKO our customers most frequent comment apart from the softness of the fabric is how versatile the clothing is, work, weekend, going out, its very easy to transition depending on what you put with it.
This is what slow fashion is all about, paying people fairly, getting quality clothing and manufacture that we get to take home and use over and over because of that. Join the fashion revolution and ask for more for your money, ask for fairness and quality as well as style.