Eye Wear has in recent years reached a new level of attention. Gone are the days of any old dark glasses for bright bright sunshine. Now we want to know what UV protection we are getting, what grade of tint we are wearing, and most importantly how we want to accessorise our faces. Sun Glasses have become a must have, even in the not so bright sunshine! There is more awareness now about the dangers of tinted glasses pretending to offer sun protection but actually allowing more dilated pupils to get sun damage with no UV protection at all. We are far more aware of sun damage and its effects as well. So now, sun glasses are an essential part of most peoples dressing at any occasion.
Toms offer an extra something though, individuality. Only so many are made of each style, and AIRR Clothing only stocks 1 or occasionally 2 of each style so you really are getting something that not every customer can have. The styles are also very unique and capture the latest trends as well as staying classic, drawing on vintage and iconic styles for inspiration; but better than a vintage pair because they are sturdy and UV protected.
The TOMS Lomada Champagne style glasses are a great example of all the above, a 60’s beatnik style, in a gorgeous complimentary colour that would add to any outfit, an edge or something a bit more special. So are the Sandela style in that fashionable oversized look, but because of their shape they suit more, varied face shapes.
As well as all this fashion or individual style, the core principles behind TOMS are still their one for one deal. Instead of providing shoes to those in need this time its the gift of sight. Every pair of TOMS Sunny’s you buy gets someone with sight problems a pair of ordinary glasses. Things that in the Western world we take for granted, “of course there will always be shoes”, “of course you will always be able to wear contacts or read properly” we forget that in some places in the world this just isn’t a given thing. We have so much Stuff in our lives that even if we are below the poverty line, its possible to go to a junk or charity shop, or a car boot fair and pick up things like shoes or trainers for kids, but where there are places without this access and people who live without these things being part of their normality.
This is what TOMS One for One sets out to address.
They help in 3 ways.
1 Eye and sight tests and prescription glasses
2 Sight saving surgery
3 Medical Treatment for eyes such as Basmati Mishra who works as a community health volunteer. Read about her story here
Beauty, style, comfort and giving sight all in, One for One!