Fairtrade Fortnight 2015, 23rd February – 9th March


Can you support Fairtrade fortnight?

 During the 23rd of February – 8th March is Fairtrade fortnight. 78% of the British public recognises the Fairtrade stamp but there’s still a long way to go to making everything fairtrade. Only 1.2% of cocoa and less that 10% of tea is traded fairly. In this fortnight could you focus on only buying Fairtrade tea chocolate/ cocoa and sugar? The benefits of this not only ensure your not consuming GMO’s, fighting poverty and helping natural farming methods. Vote with your purse and choose products that don’t contaminate our environment and support the people in it.

 In terms of pollution it’s surprisingly the fashion industry that contaminates most of the worlds water. The soil association estimates that

” The non-organic cotton industry is a huge source of global environmental pollution, using almost one quarter of all the world’s insecticides and 10% of pesticides, social conditions for cotton growers can be poor, with poverty, health problems and suicide common, and thousands of chemicals are used to turn raw material into clothes, towels, bedding and other items that we put next to our skin every day”


Its very difficult in the world we live in to imagine or have any association with a farmer or a garment worker when we buy a product, when trying to remember what else was on your shopping list that you left at home, or looking at something on sail in a high street chain shop, that that decision impacts people all the way up the chain to the very beginning, literally to the planting of the seed.

Fairtrade fortnight is all about that decision and your consumer choice.


Live your values and be part of something positive, take this fortnight to work on it, to give some extra thought to how you can buy fair easier? Not getting too hungry and rushing out to by the nearest thing is so easily done, as none of us have much time, but with a little bit of forethought we can do it and it makes not only us feel so much happier.

Some ways you can do it are: 

  • Team up with a friend, get a competition going or just keep in touch and tell each other how you’re doing at it, swapping tips etc.
  • Budget better, better quality things last longer and taste nicer. Its actually a false economy to by a top that only lasts one summer or a cereal bar that doesn’t fill you up.
  • Planning. Lots of people plan their shopping lists for the week, incorporating fairly traded reminders into it can help you look for te alternatives.
  • Ask your shop owner or customer services if your not sure whether a product has any fair trade credentials, in finding out you may inspire that retailer to also look or buy a brand that is, and then you have at least quadrupled your support!
  • Have a look on social media sites such as face book or twitter and like or join some fair trade initiatives, their future posts will remind you and let you know where special offers etc are
  • Are you part of any groups, clubs or staff rooms where you could check whether the tea or coffee is fair trade?

Good luck and if you haven’t already like our page as all staff at AIRR will be joining the fight!


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